Trump crypto venture World Liberty Financial generated roughly $1.55 billion from WLFI▲$0.0594 token sales, Bloomberg has learned.
Trump-backed crypto project World Liberty Financial has quietly become one of the biggest businesses tied to the Trump family.
According to the Billionaire Index published by Bloomberg, the WLFI token sales brought about $1.55 billion into the coffers of the Trump family, increasing its net worth by about $660 million after taking into account transactions that weren’t initially disclosed.
The findings by Bloomberg, which also relied on information provided by token data firm Tokenomist.ai, revealed that WLFI had made additional WLFI token sales, pushing the Trump family’s net worth up by about 9% to $6.8 billion.
Read also: Trump Family Crypto Failures: Why WLFI, ABTC, and TRUMP Token Collapsed
Trump Crypto Wealth Moves Deeper Into WLFI
World Liberty Financial is now worth more to the family than Trump Media & Technology Group, Mar-a-Lago or any other Trump business, the report notes.
World Liberty Financial had already sold WLFI tokens publicly in late 2024 and early 2025, bringing in more than $550 million. Bloomberg said the project later sold another 5.9 billion WLFI tokens through so-called “white glove” sales, a term usually used for private deals with selected investors.
Assuming the price of the 5.9 billion tokens was at $0.15 per token, the price paid by early investors during the second stage of sales, Bloomberg estimates that World Liberty Financial could have made up to $885 million from the sale of WLFI tokens.
On the other hand, the WLFI token price performance had fallen drastically. As of press time, the WLFI token price is trading below $0.07, marking an 80% decline from its all-time high of $0.33, recorded in September 2025, CoinGecko data shows.
Based on the disclosure terms set out on the project’s website, a corporation related to Trump and other family members is entitled to receive 75% of the WLFI sales proceeds after setting aside reserves, expenses, and other deductions.
WLFI Token Sales Face Legal Pressure
The project is also facing pressure from one of its most visible investors. TRON founder Justin Sun sued World Liberty Financial earlier in April, accusing it of extortion and an “illegal scheme” to seize his tokens.
World Liberty Financial rejected the accusations and countersued Justin Sun, accusing him of defamation along with other things related to WLFI.
Read more: Donald Trump Jr. Denies Rumors of Family Exit From World Liberty Financial
