Polymarket is going live inside the Blockchain.com app in time for the World Cup semifinals, allowing users to bet on real-world events.
With the World Cup at the semifinal stage, Blockchain.com users can now trade on Polymarket, one of the largest prediction market platforms.
The crypto brokerage announced the partnership in a July 13 blog post, saying users can find the new markets through a Predictions section inside its app.
Blockchain.com added that with the integration, users can buy and sell positions on issues including elections, central bank announcements, award ceremonies, and soccer matches.
The rollout covers eligible users in the European Union but doesn’t yet include the U.S., according to promotional materials reviewed by Bloomberg.
Bernstein analysts estimate that the World Cup could generate roughly $10 billion in volume across sportsbooks and prediction markets, Bloomberg reported. For comparison, soccer-related trading on Polymarket alone has exceeded $5 billion over the past year, according to promotional materials cited by the outlet.
Read also: Kalshi Pro Goes Live for Traders Managing Several Markets at Once
Blockchain.com Pushes Further Into Prediction Markets
The collaboration expands Blockchain.com’s previous experiments when back in May it launched SnapMarkets, which is a prediction market of Blockchain.com for short-term bets on outcomes like the direction of Bitcoin’s price action.
Adding Polymarket gives users access to a much wider selection without Blockchain.com having to create and operate every market itself.
It also gives Polymarket another large distribution partner at a time when crypto companies are increasingly adding prediction markets directly to their apps. Coinbase, for example, offers event contracts through Kalshi, while MetaMask also provides access to Polymarket.
Blockchain.com says more than 95 million wallets have been created through its platform and over $1.1 trillion has moved through its products since it was founded in 2011.
Bloomberg separately reported that the company has about 43 million verified users across more than 70 jurisdictions and recently filed confidentially for an IPO.
Read more: Polymarket Seeks Margin Trading License for US Event Bets
