American TV giant Fox News will start showing Kalshi’s data across its channels and streaming platform, reaching nearly 200 million viewers.
Fox Corporation, the owner of Fox News and Fox Business, is rolling out Kalshi’s prediction-market data across its TV and streaming networks, offering viewers live odds on politics, the economy, weather, and culture.
According to today’s press release, the integration will cover FOX News Channel, FOX Business Network, FOX Weather and the FOX One streaming platform. Fox will also work with Kalshi to produce visualizations for both broadcast and digital coverage.
Kalshi Audience Checks Markets More Than Trades
Fox News Media said in the press release it reaches nearly 200 million people each month across cable and streaming. The integration gives Kalshi users a chance to see their market odds featured in mainstream news and on a widely accessible streaming service.
Kalshi says about 70% of visitors use the site to check odds rather than trade. Commenting on the integration, Kalshi CEO and co-founder Tarek Mansour said:
“More people are watching Kalshi’s forecasts than trading them, which says a lot: our data effectively complements news and polls.”
The collaboration lands just a few days after ARK Invest, the investment firm led by Cathie Wood, announced a partnership with Kalshi to use its data to shape investment strategies and hedge risks.
However, regulatory landscape around prediction markets still faces legal uncertainty. A federal appeals court recently blocked New Jersey from limiting Kalshi’s sports-related contracts, while Nevada maintains a ban, emphasizing the ongoing regulatory debate.
