I just read this article in CoinDesk and I though it is fantastic, so I though I have to share it here in case anybody misses it:
Besides the idea of building a more united campaign, I really enjoy the ideas of how we make physical associations in the metaphors we use to explain things (specially Bitcoin) and how people relate to money at an unconscious level.
This provoked my mind to stop using some terms I read in the past to refer to bitcoins as 'virtual currency' or more ideological and controversial messages about the relation between Bitcoin and the existing financial industry.
Finally, I love to read the part mentioning the lack of "consumer storytelling about the advantages of using it – the fun, the convenience, the emotional rewards.", because this is exactly what I believe in and I'm trying to build in this educational project, even if I miserably fail at least I know it's on the right track
Great educational article
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