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Educational "What is Bitcoin?" flyers distributed across Canada


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#1 Francis Pouliot

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Posted 20 June 2014 - 07:07 PM

X-post from the Canada section, I think it's relevant here as well

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Despite ongoing education efforts, the Canadian public remains largely misinformed about Bitcoin and this trend cannot be reversed solely by the efforts an organization like the Bitcoin Foundation Canada. Our country is diverse and large country and this mission will be more efficiently fulfilled if the tasks required are performed in a distributed manner.

This does not mean that we wish to divest ourselves from our duty to conduct Bitcoin education campaigns on behalf of our members. On the contrary, the Bitcoin Foundation Canada has seized every occasion to promote Bitcoin through interviews, conferences, opinion articles and even a TED talk. As our members will see in the following months, that is just the beginning.
In addition to our own efforts education efforts, we want to provide free tools and resources to members of the Bitcoin community so that they can easily spread the word about Bitcoin in their own way.

It is our great pleasure to announce that the Bitcoin Foundation Canada has just created 12 500 “What is Bitcoin?” flyers and that their distribution across Canada has already begun.

Get the PDF version here






Trying a new format

The flyer is smaller than alternatives such as Bitcoin Bigfoot's brochure, measuring 10 x 15 cm (4” x 6”). It is printed on both sides of thick card paper and is meant to fit in a pocket.
There are two sections on the front side: informational and promotional. On the back side, there is an instructional section on how to get started with Bitcoin. The content of the flyer was carefully selected to be as concise and informative as possible.

I’ve personally found the dualistic definition of Bitcoin we printed on the flyer to be helpful in explaining Bitcoin. I also think it’s better to start presenting Bitcoin as an open-source software first and foremost, and that Bitcoin the currency is the result of the software being used on a peer-to-peer network (although there isn’t that much space on a flyer).
We added a link to bitcoin.org,  also presented as a QR code, which we found to be a high quality educational resource.

The process

The content and concept was created by the Bitcoin Foundation Canada. The financing of the project was shared between the BFC (via membership dues) and the two sponsors of the flyer, Coinkite and Quadriga CX. We are grateful to both these industry members who were enthusiastic about the project.
We were able to find a graphic designer located next to our headquarters in Montreal who was already familiar with Bitcoin and was very interested in the Bitcoin economy’s potential. Dialogue was not hard to convince to accept Bitcoin, and we recommend their excellent services.

We printed 10 000 flyers in English and 2 500 in French. As they arrived during the Canadian Grand Prix weekend in Montreal, we distributed hundreds of them to locals and tourists during the week-end at the Bitcoin Embassy’s booth. We have already sent 750 flyers to Vancouver for distribution during the Crypto Block Party and we plan to ship packages to Bitcoin associations, businesses or bitcoiners across the country.

How you can help

Individuals, businesses and organisations (in Canada) that wish to receive the flyers for distribution are encourage to request them by writing to me at [email protected]

Donations are also welcome: 1A3zbcpxNpMysaXvyotTXcftCpLMfRK6TZ

Francis


#2 Brian Goss

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Posted 05 July 2014 - 02:15 AM

Well done Francis! Could you shed any light on how you came up with the content? Was it a few people collaborating via email? Forum? GitHub?

#3 Brendan Johnston

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Posted 07 July 2014 - 02:34 AM

Do you have the design work available for these flyers? I'd love to do similar around my area of Los Angeles, and I don't think I could come up with something better that what you've displayed!
I'd be happy to leave the sponsored by section alone as well, bar maybe taking Canada out of the equation :P

#4 Francis Pouliot

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Posted 07 July 2014 - 05:55 PM

View PostBrian Goss, on 05 July 2014 - 02:15 AM, said:

Well done Francis! Could you shed any light on how you came up with the content? Was it a few people collaborating via email? Forum? GitHub?

Hello Brian,

The content was drafted by myself alone based on the definition / particular vocabulary I've developed during my presentations. The Bitcoin Foundation Canada hadn't yet had its first board meeting or even elections for that matter at the time I started working on them, next project will probably be more open to contributions, at the minimum I will make the drafts available for members for review.

View PostBrendan Johnston, on 07 July 2014 - 02:34 AM, said:

Do you have the design work available for these flyers? I'd love to do similar around my area of Los Angeles, and I don't think I could come up with something better that what you've displayed!
I'd be happy to leave the sponsored by section alone as well, bar maybe taking Canada out of the equation :P

I actually should have done this a long time ago - I.E. ask my graphic designer to have the files. Send me an email at [email protected] so I don't forget to send it when I have it!

#5 Brian Goss

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Posted 11 July 2014 - 12:17 AM

I've found the best way to get something done is to make an honest effort at creating the finished product; then turn it loose and let others modify.  Committees and group think are awesome at exploring options and coming up with choices...and are very good at evaluating near complete drafts...but committees are not the way to start projects.